JAELYN ARNDT
ABOUT ME
Throughout my life, I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. This passion and drive have paved the way to countless opportunities, unique experiences and exceptional relationships both personally and professionally. If you’re interested in learning more about me, keep reading or get in touch.
MY EXPERIENCE
Background & Expertise
NCAA, ASSOCIATE DIRECTOR OF COMMUNICATIONS - SOCIAL MEDIA
May 2023 - Present
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Plan, manage, and evaluate national office social campaigns across Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube.
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Oversee daily publishing, content performance tracking, and implementation of overarching social strategy.
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Lead integration of design and video to enhance audience engagement and platform growth.
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Coordinate internal and external partners to support initiatives with compelling, timely content.
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Establish and maintain a consistent social media strategy and brand voice aligned with broader organizational goals.
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Support Championship social efforts and content needs for Division II and III.
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Adapt long-form digital content into high-impact social media pieces.
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Contribute to student-athlete storytelling through research, interviews, and creative content development.
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Foster positive working relationships with internal teams and external stakeholders.
Accomplishments:
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Contributed to NCAA’s recognition with the 2024 Best in Class Asana Award.
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Co-led 2024 Paris Olympic and Paralympic social coverage strategy, helping deliver:
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85M+ impressions (↑1,867% GoG), 3.4M+ engagements (↑2,846% GoG), 20M+ video views (↑15,758% GoG), and 4,331 total posts (↑2,929% GoG).
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Built and implemented NCAA Communications’ Asana intake and tracking system to streamline campaign requests and execution.
NCAA, ASSISTANT DIRECTOR OF COMMUNICATIONS - CREATIVE AND DIGITAL
January 2022 - May 2023
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Work on the design, execution and amplification of proactive external messaging projects.
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Ensure consistency of look and feel across all digital platforms and content.
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Liaison through cross departments specifically champs social & leadership development.
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Point project manager for the creation and implementation for digital media campaigns.
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Contribute to social media content strategy and execution.
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Conduct interviews, create graphics, write copy, produce videos & fulfill other requests as needed.
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Stay up to date on new social trends/algorithms & apply it to current social media strategy, adapting the current plan where necessary.
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Subject matter expert on various content platforms training all members of the team and troubleshooting and/or managing quality assurance (asana, sprout, Instagram, Twitter, TikTok).
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Develop social media strategy/social media style guide and execute it across the team ensuring accuracy.
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Manage digital distribution of serial content (Social Series, College Sports Conversations, Inside the NCAA, etc.)
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Provide analytics for campaigns, making recommendations and suggested optimizations.
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Contribute to off-site content production needs (i.e. student-athlete interviews at championship events).
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Provide professional photography services for internal events and projects.
Accomplishments
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Ran the MarchMadness WBB TikTok Post 2023
606 TikToks in 25 days, Followers increased by 211k -
Ran the MarchMadness WBB TikTok
Post 290 TikToks in 23 days
increased the followers from 0 to 18.6k in 23 days
The most viewed video has over 1.1 million views -
Led the Beach Volleyball Championship Social Media Strategy on all NCAA Platforms (TW, IG, YouTube, and TikTok)
Created 85 pieces of content
Garnered nearly half a million impressions and 10,000 engagements -
Director of Content for The Dr. Charles Whitcomb Leadership
Created 43 pieces of content
97k views
12K engagements -
Director of Content for the first B!G Ten Volleyball Media Day
Created TikToks/Instagram Reels onsite with players and coaches
NEXUS FAMILY HEALING, DIGITAL MEDIA SPECIALIST
Minneapolis, MN
September 2020 - December 2021
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Developed and executed digital media campaigns for organization.
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Executed on all digital and social paid media campaigns for the organization and its related agencies.
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Shared best practices across the organization and agencies; stays up to date on industry trends and best practices.
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Managed paid media budget and Google grant budgets, run performance reports.
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Continually improved campaign performance through analyzing data and drives to improve performance, be on top of digital conversations and our response and understands the best use of different digital platforms
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Managed digital content and social media channels.
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Wrote and designed daily social media posts for the organization’s social media accounts based on communications strategies and individual platforms.
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Manages customer service needs and establishes customer service guidelines and policies.
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Works with marketing and communication managers to grow followers, drive social engagement, and increase conversion/action.
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Tracks sentiment and reports regularly on social media metrics.
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Coordinates and manages all digital media content and content calendar.
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Responsible for Nexus website maintenance
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Develops on-going reporting and monitors activity
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Suggests improvements based on data and drives implementation of those improvements.
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Lends support to Marketing and Communication team members as needed.
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Assists with annual conference, industry events and community presence.
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Provides support for photography and videography needs.
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Ensures confidentiality regarding all organizational business, residents’ medical backgrounds, and treatment issues per HIPAA guidelines.
Accomplishments
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Helped spread the word and mobilize our staff to win a social media give back which awarded our organization $2,500.
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Assisted with creating our first toolkit for Mental Health Month.
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Contributed to more than doubling our Give to the Max 2020 campaign via social media
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Member of the Night for Nexus committee, Corporate Partnerships Committee, and the fun committee
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Created and ran the Season of Care campaign for two months across the whole organization
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Create first-ever Instagram Reels
MIDCO, PART-TIME SOCIAL MEDIA SPECIALIST
September 2020 - November 2021
• Created 5-7 live posts each game for social media platforms (Twitter, Facebook, and Instagram) by using SnapStream to clip high points within each game/match
• Clipped college men's and women's basketball and volleyball
• Clipped high school football, volleyball, and men's and women's basketball
• Designed Instagram highlights with Adobe Premiere
• Clipped the NSIC women's and men's conference tournament
AUGUSTANA UNIVERSITY, VOLLEYBALL GRADUATE ASSISTANT
Sioux Falls, SD
August 2018 – March 2020
• Responsible for all social media for Volleyball team - Facebook, Twitter, and Instagram
• Responsible for planning practice, running practice, recruiting, scouting, traveling/itineraries
and any additional volleyball team needs.
• Visit Coordinator - set up official/unofficial visits for prospective student-athletes
• Ran Augustana Athletic Teams through team yoga practice
• Ran the Augustana Athletic Go Augie Instagram for Men's and Women's basketball games
• In charge of running serve receive, blocking, and attacking
• Helped run camps and clinics - promoting, organizing, and leading
Accomplishments
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Received my Master's in Sports Management and Leadership
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Worked with the NCAA to set up an Instagram takeover for the team
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Completed thesis on NCAA Division II Social Media Impact
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Increased Instagram followers by 120% in 1.5 years
NORTHERN LIGHTS JUNIORS, SOCIAL MEDIA COORDINATOR
Burnsville, MN
August 2017 – August 2018
Responsibilities:
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Upheld for all social media (Facebook, Snapchat, Twitter, Instagram, etc.)
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Updated Northern Lights website.
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Created and implemented club branding and marketing strategies.
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Promoted club, camps, clinics, and lessons via email campaigns, social media, the internet, hard copy fliers and brochures.
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Photographed for promotions, website, and year-end banquet.
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Created and edited videos for promotions, website, banquets, and educational purposes.
Accomplishments:
• Increased Instagram followers by 100% in 1 year
• Increased Twitter followers by 27.5% in 1 year
• Increased Facebook Likes by 10% in 1 year
• Top 40 Instagram Rankings – PrepVolleyball (2018)
• Created weekly Coaches Corner and Senior Spotlight
EDUCATION
What I’ve Learned
August 2018 - Dec 2019
Masters of Arts, Sports Administration & Leadership
AUGUSTANA UNIVERSITY
August 2013 - May 2017
Bachelor of Arts, Marketing and Psychology
AUGSBURG UNIVERSITY
January 2016 - May 2016
Studied abroad in Queensland, Australia while working towards my B.A
BOND UNIVERSITY
MY SKILLS
What I Do
PHOTOGRAPHY
What once started out as a work project has turned into a passion project. I used to photograph athletes for marketing purposes only, but have since expanded. I still capture athletics (ranging from Division I to Division III) but also cover engagement sessions, births of babies, and even the occasional selfie if the lighting is just right!
SOCIAL MEDIA
As both a millennial and a marketing major, I know the vital role social media plays in today’s market. I offer expertise across various social media platforms via my creation of content, engagement of audiences, and marketability of branding.
MARKETING
Marketing major meets Psychology major; together I’ve created a dynamic duo. I use unique tools to reach my target market and know a plethora of ways to communicate to said market. Understanding the individuals that make up my target audience is a must.
HONORS AND AWARDS
October 2024
ASANA: BEST IN CLASS AWARD
The ultimate industry leader for innovation, our Best in Class winner uses Asana to set the new gold standard for workplace collaboration. To promote the NCAA as the training ground for athletes competing in the Olympic and Paralympic Games, the nonprofit organization’s Communications and Championships teams set out to deliver their largest campaign to date, “Olympians & Paralympians Made Here.” Managing over 1,400 athletes representing more than 100 countries is no small feat, and the diversity of tools, varying interest in technology, and sheer volume posed significant challenges. By integrating Asana with all related parties and tools, the NCAA scaled storytelling efforts fourfold compared to previous games. The ability to bridge long-standing silos, optimize complex processes, and improve data hygiene was particularly important for managing creative production, content calendars, and campaign management, ensuring all elements progressed harmoniously and on schedule. Even mid-project, the campaign had already exceeded its targets. By using Asana to unlock new levels of productivity and efficiency, NCAA was able to scale their campaign output exponentially: Compared to pre-games for Tokyo 2020, posts increased by 2,770% (from 12 to 331), and impressions grew by 1,440%, from 389,331 to over 6 million! After skillfully coordinating the complex, multifaceted, and hugely successful Olympics marketing campaign, the NCAA will leverage their learnings in Asana to scale campaigns and championships across all leagues.
August 2024
NCAA PRESIDENTS AWARD TOP 10
The NCAA President's Award is a peer-nominated award that recognizes and celebrates the unique and outstanding contributions of our colleagues who exemplify the national office’s core values of leadership, inclusion, communication, collaboration and accountability.
April 2023
OVERALL SOCIAL MEDIA EXCELLENCE (LIMITED RUN/CAMPAIGN)
Members of the championships digital team have been named a 2022 Cynopsis Sports Media Award winner in the category of “Overall Social Media Excellence (Limited Run/Campaign).” The team was nominated for its NCAA Women’s Basketball College Road Trip campaign, which highlighted programs across the country during the 2022 season.
GOOGLE ANALYTICS
Google Analytics for Beginners
Advanced Google Analytics
ADOBE CREATIVE
Photoshop
InDesign
Lightroom
Illustrator
Spark
Premiere Pro
After Effects
WEBSITES
Wix
Squarespace
Wordpress
Drupal
SOCIAL MEDIA TOOLS
Sprout
Hootsuite
Canva
MailChimp
Planoly
CapCut
Asana
EXTRACURRICULAR ACTIVITIES
NCAA LEADERSHIP TEAM FOR THE WOMEN'S EMPLOYEE ENGAGEMENT GROUP
NCAA CHAMPIONS OF DEIB
CAPTAIN OF THE AUGSBURG UNIVERSITY VOLLEYBALL TEAM
MEMBER OF STUDENT ATHLETE ADVISORY COMMITTEE
MEMBER OF AUGSBURG BUSINESS ORGANIZATION
STUDY ABROAD PEER ADVISOR
GLOBAL AMBASSADOR FOR THE EDUCATION ABROAD NETWORK
SPORTS PHOTOGRAPHER
VOLUNTEER WORK
Lending a Helping Hand
June 2020
NORTH MINNEAPOLIS DONATION DRIVE
Collecting donations and purchased products that were needed for the drive. I volunteered 4 hours onsite to help organize and pass out products to families.
April 2020
2020 NCAA/WOMEN LEADERS IN COLLEGE SPORTS
Award a scholarship to attend the 2020 NCAA/Women Leaders in College Sports Women’s Leadership Symposium in Kansas City.
March 2020
NCAA - SOCIAL MEDIA
I was chosen to run the NCAA Division I Wrestling Instagram Story for Championship in March 2020. Due to the Coronavirus the championship was canceled.
January 2019 - present
YOGA INSTRUCTOR
I am a volunteer yoga instructor at Augsutana University. I guided 60 minute yoga sessions with Augustana Volleyball, Soccer, Football, and Track.
January 2019 - April 2019
EMBE-VOLLEYBALL COACH
I was a volunteer coach for middle school children for three months. I would conduct practices once a week and coach at games once a month.
December 2018
SALVATION ARMY
I helped organize and pack Christmas gifts for families in need during the Holidays.
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
Jay Danzie
